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Case study · MMA gym · Great Harwood

Apex MMA.

A Great Harwood MMA gym with fighters at the top level and a welcoming room, but no website: apexmma.co.uk was a "coming soon" page. Most people who try MMA start nervous, so the new site is built to get them to book a free first session.

Last updated

0 → 1Before Doorstep, apexmma.co.uk was a "coming soon" page.
5.0★Their Google rating, now the first thing a nervous beginner sees.
FreeFirst session: the main button in the hero, built for a phone.
apexmma.co.uk
A scroll through the live apexmma.co.uk home page, recorded in October 2026.

The business

Apex MMA has coached mixed martial arts in Great Harwood, Lancashire since 2014: striking, wrestling, no-gi jiu-jitsu, strength and conditioning, sparring and a Sunday open mat. It was Doorstep's first client.

The brief

Show a beginner that they belong there, show a fighter that the coaching is real, and make the first session one easy step on a phone.

What we built

  • A hero that answers the search: "Train MMA in Great Harwood", with the free session as the main button
  • Proof from real profiles before anyone scrolls: the Google rating, Facebook recommendations and the fight team's record
  • Six class blocks saying who each class is for and when it runs
  • A timetable that becomes a simple day-by-day list on a phone
  • Coach profiles with sourced fight records
  • A free-session form plus an online waiver, so a new starter turns up ready to train

The results

What we measuredResultMeasured
Website before Doorstep"Coming soon" pageOct 2026
Google rating shown up front5.0★ (9 reviews)Oct 2026
Facebook recommendations shown100% (13 reviews)Oct 2026

Next: free-session bookings from the site. We'll add the first month's number here.

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