Jill Scott Counselling.
An Accrington counsellor whose clients often arrive anxious, in pain or worn out from being strong. The new site says what she helps with in plain words, shows her BACP registration and real Google reviews up front, and makes a free 15-minute call the only first step.
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The business
Jill Scott is a BACP-registered integrative counsellor in Accrington, Lancashire. She sees adults face to face in Accrington and by phone or online, with particular experience of chronic pain, anxiety, trauma and work stress.
The brief
Redesign her existing site so it feels calm and safe from the first screen, answer the questions people have before they reach out (what can it help with, how does it start, what does it cost) and keep the first step small.
What we built
- A hero that sets the tone: "I'm here to walk beside you, every step of the way", with the free call as the main button and her number beside it
- Trust up front: her BACP membership number, Level 6 qualification and 5.0★ Google rating before anyone scrolls
- Six areas she helps with, each in a sentence or two, plus how she works
- How to get started in three steps, and four ways to meet: in person, by phone, online or at home
- Clear fees in a simple table, with the free call first
- A short call-back form that asks for no explanation up front
The results
| What we measured | Result | Measured |
|---|---|---|
| Google Lighthouse, mobile performance | 99/100 (median of 3) | 31 Oct 2026 |
| Main content on screen, mobile | 1.1–1.5s | 31 Oct 2026 |
| Google Lighthouse, accessibility | 100/100 | 31 Oct 2026 |
| Google rating shown up front | 5.0★ | Oct 2026 |
Measured with Google Lighthouse on a simulated mid-range phone, three runs on the live site. Next: free-call requests from the site.
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